A true story of a young man’s journey as he sets out to meet his birth parents did well at the box office across North America over the weekend.
Lifemark grossed $2.2 million behind films like Barbarian and Brahmastra Part One: Shiva.
The film is a team effort between Kirk Cameron and the Kendrick brothers. Producers describe it as "a reminder that one courageous decision can change everything." The movie tells the story of David, a young man who was adopted.
“We believe Lifemark will inspire countless people and churches at this pivotal time to get more involved in supporting life and adoption. This movie has something for everyone. It’s inspirational, entertaining, and life-changing," said Executive Producer Stephen Kendrick.
"David’s comfortable world is turned upside down when his birth mother unexpectedly reaches out to him, longing to meet the 18-year-old son she’s only held once," a press release from the film's producers says. "With the encouragement of his adoptive parents, David embarks on a journey of discovery that leads to a staggering truth from his past."
“It is a joy to be able to bring this real-life story to the big screen,” said Actor and Executive Producer Alex Kendrick. “We are thrilled to partner with Fathom Events for the first time and believe that this film will bring hope to many people.”
“The team at Fathom Events is very excited to partner with the Kendrick Brothers and Kirk Cameron on Lifemark,” said Ray Nutt, CEO of Fathom Events. “We believe in this film so much that we are going to premiere it in theatres nationwide for a seven-day limited engagement so that audiences have more opportunities to see the film.”
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The film was inspired by a short documentary called I Lived On Parker Avenue, which followed the real-life David, and his adoptive parents, as he prepared to meet his birth mother. You can watch the documentary below.
This is Fathom Events' first 7-day in-theatre premiere and it seems to be a success so far.
The film received a PG-13 rating in Canada because the true story that inspired it revolves around the decision a woman makes while in an abortion clinic, and the movie shares her experience. Nothing shown or discussed is graphic. As with any movie, we would suggest parents watch the movie for themselves to decide what’s best for their family, the producers say.
The film is set to remain in theatres across the prairies through Sept. 15. That includes showings in Winnipeg and Winkler in Manitoba, and Grande Prairie in Alberta, among many other theatres.