When award-winning hip-hop artist Brinson Wright was just four years old, he was given a cassette tape containing the song 'Bible Break' by Stephen Wiley (regarded as the godfather of Christian rap). That planted a seed in his heart. 

Brinson grew up knowing that the spoken rhymes of rap and the spoken words of the gospel were not mutually exclusive and that music and ministry could be intertwined and used to edify and reach the often unreachable youth audience. 

“Rap, honestly, is motivation music,” Brinson said in a recent interview. “I’m going to motivate people to chase God.”

Brinson’s just-dropped album, Before He Cracks the Sky, is his 11th solo project and 80th overall release from GodChaserz Entertainment, the record label he founded in 2006. On it, he offers a prophetic voice along the lines of Malachi, who fervently attempts to share the good news that his neighbours can be saved.

"I'm super proud of this project, and I have just been praying that it blesses the people who listen to it," said Brinson.

Brinson’s work in other areas has been gaining considerable attention. His GodChaserz documentary has won over 40 awards. 

"It is not about us as a label. It is just about what God has done through us and his faithfulness."

Using multiple forms of media to share his message comes naturally for Brinson. He is also an avid comic book collector, movie buff and ordained minister. 

“It’s time for listeners to lend their ears to Before He Cracks the Sky,” Brinson said. “This is where it all began — telling stories about God’s good grace.” 

Today on Connections, Brinson shares where his passion for hip hop music started and how he was able to incorporate God into it.