This new smartphone app is hoping to change the way people donate by targetting millennials.
Givesome is a new Canadian smartphone app that allows users to give a small amount of money to charities across Canada for their specific projects.
Jay Whitelaw, the founder of Givesome, wanted to create an app that targeted the millennial generation. He did that by designing the app to show you exactly what your money is going to and the impact that it has.
"We've seen this growing gap between traditional giving and what millennials are interested in," Whitelaw said. "That is why we are doing it story based and impact based."
Givesome allows people to donate a small amount of money and then receive video footage from that charity partner to show the project being completed and the impact your donation had.
"We are all micro-donation based," Whitelaw explained. "You can't give more than $10, so the University student doesn't feel bad giving $2."
CanU Canada, The Robb Nash Project, Inner City Youth Alive and Winnipeg Harvest are a couple of the Manitoba charities currently partnering with Givesome, with more being added regularly. And as Whitelaw added, nothing gets taken off the top. Corporate sponsors fund the app and allow the full donation amount to be felt by the charity of your choice.
"[We] don't just want to raise money and support charities, but get more of that millennial crowd not waiting until they have more money but realizing [they] can take the little bit they have now [and make a difference]."
Whitelaw is passionate about this after meeting Kamati. Kamati was very poor and living in Namibia, Africa when Whitelaw went there to be a teacher in 2002. They became good friends and Whitelaw wanted to do something to help. He emailed his friends back in Canada to ask for a few bucks so he could buy Kamati a mattress and a fridge. His friends sent him over $7000.
"It was the first time in my life, at 25 years old, that I had a chance to be somewhere where the project was completed," Whitelaw remembered. "I saw the impact that strange Canadians had on this person."
Whitelaw realized that the joy Kamati and those close to him felt is the same joy that is always felt, but those donating often can't see it. He hopes this app will bridge that gap for many.
"Our number one focus is to get more people giving," Whitelaw said.