Tourism Winnipeg has tapped the Winnipeg Symphony Orchestra's conductor for its latest campaign to promote the city.

Alexander Mickelthwate stars in a new video guiding the viewer through some of Winnipeg's attractions.

Cody Chomiak of Tourism Winnipeg says the maestro was the perfect fit to represent the Winnipeg persona they wanted.

Chomiak says the video will be an important tool for promoting Winnipeg to audiences at conventions and through online marketing.