Some are already calling it a sure landmark for the city and predicting it to become a staple for selfies when visiting Winnipeg.

What "it" is, is a new sign saying "WINNIPEG" in eight-foot high letters. The sign is 53 feet wide, and will be illuminated in various colours.

The sign is being installed at The Forks in time for the 2017 Canada Summer Games. Installation of the new Winnipeg sign is scheduled to take place throughout the day on Wednesday, July 26. Its inaugural lighting will occur Saturday, July 29 during the Manitoba Liquor & Lotteries Jeux du Canada Games Festival at the Forks, and is expected to be operational throughout the duration of the Games.

It's part of the pageantry support for the Games from the City of Winnipeg and comes at a cost of $120,000.

“Winnipeg will be welcoming thousands of visitors to our city as part of the Canada Summer Games,” said Mayor Brian Bowman. “This sign, located at one of our busiest gathering places, is a great way to promote our city and will be an important legacy piece of the Games. I want to thank the Canada Summer Games Host Committee as well as the Forks North Portage Partnership for their support and contribution to making this legacy piece a reality.”

“The Forks is excited to be adding what will become another popular photo opportunity, with lighting and changing colours, to this area of the site,” said Paul Jordan, CEO of The Forks North Portage Partnership.