A new social media campaign is launching on June 29 to raise awareness of the Truth and Reconciliation Commission’s 94 Calls to Action.

The #94in94 campaign was created through a collaboration between Reconciliation Thunder and Circles for Reconciliation.

During the 94 days, people will be asked to choose at least one Call to Action and post stories of how they have responded using the #94in94 hashtag. Social media posts will include links to resources that help educate and raise awareness of the work of the Truth and Reconciliation Commission (TRC).

They describe the purpose of the project as:
• addressing the fact that there are still so many Canadians who have not read the TRC’s 94 Calls to Action (6 years later)
• urging individuals to choose at least one Call to Action to act on
• encouraging community leaders to organize their own activities in tandem with these 94 days
• centring the work of the TRC in conversations about the recent discoveries of the remains of Indigenous children.

Reconciliation Thunder is a non-profit established to educate and empower corporate, government, and community leaders to respond to the Truth and Reconciliation Commission’s 94 Calls to Action, address institutional racism, and create long-term change. Jimmy Thunder, Board Chair of Reconciliation Thunder, says, “This campaign was inspired by the recent discoveries in Kamloops and Brandon. As Canadians ask what they can do in response to these discoveries, let’s take this opportunity to work together to ensure every single Canadian has read the 94 Calls to Action.” Raymond Currie, Project Coordinator of Circles for Reconciliation.

The campaign includes a challenge for organizations and community leaders to organize their own events and discussions in tandem with these 94 days. One institution that is taking up this Challenge is Horizon College and Seminary who will be launching a series of videos challenging students, pastors and other Christians to reflect on the 94 calls to action from a Christian perspective.

Today on Connections, Jimmy Thunder, board chair of Reconciliation Thunder, will share more about the campaign and why it is so important to get involved.