The Main Street Project is hoping to reach $35,000 in their activity-based fundraiser in support of the people who have had to endure the blistering cold Manitoba weather without shelter.

Main Street Project's (MSP) "Into the Cold" is a do-it-yourself outdoor exercise fundraising event where participants can walk, run, cycle, ski or do any other outdoor activity to raise funds, get exercise and have fun with others. 

Anyone can sign up as individuals, as a duo, workplace, classroom, or as a group of your friends.

Running for the third year in a row, this year's Into the Cold event begins on March 1 and runs until March 31, with all donations going towards their frontline services.

"In years past we've done it for different programs," says Raj Sidhu, MSP's marketing and communications specialist. "We've done it for our emergency shelter, and this year we're doing it for our frontline services. So, services like our shelter, our food and essentials market, withdrawal management, van outreach, housing, case management and other services offered at MSP."

There will also be prizes awarded to certain people/teams. Sidhu says there will be one for most kilometres walked, most money raised and more.

On top of the DIY pledge fundraising event, MSP is also in desperate need of winter clothes for the last stretch of the cold months. If anyone has mittens, jackets, or sweaters available for donation, the non-profit would greatly appreciate it.

For more information, visit the Main Street Project's website.