Mothers Against Drunk Driving (MADD) are launching Project Red Ribbon from now until the end of the Christmas season to remind people to drive sober.
This project is MADD Canada's longest-running and most well-known public awareness campaign.
Each year, many volunteers across Canada hand out red ribbons with the MADD logo on it, asking people to tie them to their car antenna, their purse, backpack, etc. to show others that they choose to not drive under the influence of alcohol or drugs.
"These ribbons symbolize a person's commitment to sober driving. They're also a tribute to the innocent victims and survivors of impaired driving," says Jaymie-Lyne Hancock, the National President of MADD.
(MADD Canada/Facebook)Through the campaign, MADD is also urging people to plan ahead during the holidays, find another route home by taking a cab or bus and report anyone who may be getting behind the wheel while intoxicated.
According to the Department of Justice in Canada, impaired driving is the leading criminal cause of death and injury in the country. In 2017, there were over 69,000 impaired driving incidents reported by police.
People caught while under the influence of drugs or alcohol in Manitoba face a $1,000 fine for the first offence, along with a one-year driving probation. A person will receive mandatory jail time for a second offence alongside a two-year driving probation.
Sat, Apr 27, 5:30 PM
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